A course project for a fun seasonal collab promoting the idea of a shared refreshing and relaxing experience between the two brands encouraging summer fun. The collab with consist of new Funboy pool floats, new Poppi soda can designs, popup parties, pool party Spotify playlist, and social media advertisements.
Brand Collab
Poppi Can Designs
Orange Cream
Raspberry Rose
Poppi can designs would feature vintage patterns in Funboy fashion but themed after the flavors of the sodas. Orange Cream, Raspberry Rose, and Watermelon are shown.
Watermelon
Spotify Playlists
Each can would feature a Spotify playlist code to promote the beach party theme of Funboy and the refreshing, bubbly brightness of the Poppi soda. Like Poppi the playlist targets women looking for a fun and refreshing vibe that encourages friends and family gatherings that would be perfect for a hot summer day.
Social Media Advertisements
Pool Float Concept Art
The new floats include the cabana bars strawberry lemonade and orange cream, a strawberry island float, and doughnut floats featuring the can designs repeat patterns. The floats feature the vintage luxury style of Funboy and the refreshing new Poppi colors.
Orange Cream cabana bar float
Poppi cabana
bar float
Strawberry lemonade island float
Raspberry Rose float
Watermelon float
Orange Cream float
Popup events at luxary resorts and hotels across Florida and California such as The Baltimore Hotel and Pelican Resort. Spotify playlist, new can designs, and new pool floats would be useable to guests.
Pool Party Popup
concept art
