Futatuchi’s Lager
Beer Label
A design for a New Hokkaido beer flavor matching the limited color palette and shape based illustration focusing on Japanese Folklore.
Label Design
Compared to Real New Hokkaido illustrations
Sketches
New Hokkaido bases there flavors and illustrations on traditional Japanese folklore, After looking at many Japanese folklores I found the Futatuchi which is a woman with a man eating mouth in the back of her head and deceives men into trusting her so she can eat them. This myth would be an interesting because it is ironic to have a demon that is never full or quenched on a beer elevating the concept of buying more if you know the myth. The final design compared to real New Hokkaido cans can be seen in the second photo above.
